Being different and exclusive among the other luxury brands, Chanel is doing a Japanese theme imagery both for its campaign images and also the window display concept. Wooden frames and doors with natural color screens and also floor covered with tatami is the main objects we can find. The other properties are modern looking and make you want to buy them. Last and the most important thing is the Spring/Summer 2013 collection that looks more vibrant and young at heart. The unique interpretation of the Chanel classic bag, the one with the round frame, is also put in the lap of the mannequins.