Friday, December 7, 2012

Fendi: Liquid gold

Fashion and technology is now having a close intimate relationship. Fashion house like Fendi, for example, uses the latest technology to process the leather or fur into a creation that ordinary people won't think of. This technology aspect is excellently presented on the latest display of this Italian brand. Gold melting process might be the main theme of this display. There is two red display table with legs made of thousands of metallic gold buckles, coins, medallions, or other stuffs. They are 'melting' and form the golden color for the ground and the walls surrounding the window space. Pay attention closely to the stuffs that are melted and you can find this brand's iconic double F logo that becomes the buckle closure for Fendi Baguette bag or other metallic round logo that can be found on the belt.

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