Monday, April 29, 2013

Zara: Big mirrors

Zara window display at Kota Kasablanka store has different concept compared to other stores in Jakarta. It has a big mirror as main property in each window. Ultra minimalist look and simplicity at its best is the main atmosphere can be seen. Also, it is clearly a very excellent strategy of Zara to upgrade its image from fast-fashion brand to become a true fashion brand that has a luxe appeal.

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