I was so surprised to see the Boss Hugo Boss boutique's window display at Siam Paragon, Bangkok. This formal clothing brand used to have a very serious looking concept and properties but this one is more relaxed. The most obvious idea I could catch was a swimming pool. There are giant light box of a blue water pool with some tires float in some corners. The main window display space is occupied by a group of (female) mannequins that stand or pose in a pool side. Although the concept might look so playful, the choice of colors, especially metallic thing on some properties, make it appears elegance and classy as what Boss Hugo Boss is.