Thursday, June 13, 2013

Hermes: Horse racing


Equestrian world is actually the core business of Hermes in the beginning of its business back to long long time ago in the last century. With the invention of automobile, Hermes changed expanded its business into the world of fashion and in the recent time it is synonymous to the ultra-expensive and luxurious handbags named Birkin and Kelly. Hermes boutique at Changi Airport Terminal 1 revisits the original culture of Hermes with the horse racing concept window display as a part of this year's annual theme of the brand. However, do not expect the window becomes too serious and heavy weight. Instead, it is a witty and fun looking display with bright colors and cute properties such as the cute horse doll prancing and jumping in one of the obstacle.

2 comments:

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