Chanel is one of big French fashion brands that perhaps has a big big big marketing budget thanks to excellent number of profit from selling its bags and other accessories as well as perfume, Chanel No. 5 for sure. Every season, a mega fashion show with the most amazing decor and setting you could imagine is always held at Grand Palais during the Paris Fashion Week. Also, on the bridge season of resort and pre-fall, editors, clientele, and important buyers are taken to every corner of the world to see the fashion show. This Pre-Fall 2013 season, the ruins of Linlithgow Palace, outside Edinburgh, Scotland, becomes the dramatic set for the show that features Karl Lagerfeld's favorite models like Stella Tenant, Cara Delevingne, as well as Brad Kroenig with his cute little son. This show is now being used, as always, to become the inspiration for the window display. Mannequins wearing the immaculate tweed jackets stand in front of the giant image of the palace. Thick candles are everywhere around them, adding a mysterious atmosphere upon the dark scenery.