Wednesday, August 28, 2013

Desigual: Playing on classic

There is a statement written in the glass window of Desigual, 'Classic is Nothing', that might reflect the point of view of this Spanish brand. Inside the window display, classical or Baroque style frames are hung so freely and abruptly mixed up with the wooden clothing rail rack. There are also two Roman pillars, cut to serve as the table display for the handbag collection. The main point of attraction of this playing on classic is the funny interpretation on some iconic people that are Frida Kahlo and Marilyn Monroe for the women window and also a Greek sculpture face and Albert einstein for the men. Their famous faces are painted with moustache or heart sign and even Albert got his tongue out and wearing colorful headdress.

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