Roger Dubuis is now very active promoting the Excalibur watch series. This ultra modern yet classic luxury watch has the medieval knight concept in the advertisement image. The concept is now applied to the window display of Roger Dubuis boutique at Gaysorn, Bangkok. There are two transparent swords buried not in the stone, as the King Arthur's Excalibur, but in a light up plastic sprial-like elements. The swords are caged inside cubical spaces that are surrounded with the image of metal armor.
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