Hermes: Sporty movement

This year, Hermes takes sport as its main theme for the advertising image. This theme is also taken and used seriously for the window display of Hermes boutique located at the Terminal 1 of Changi International Aiport, Singapore. The dynamic movement of the rackets are captured excellently to become the main decoration for the window. The rackets are also used to display the small accessories goods such as pouch and gloves.

Hermes: Horse racing

Equestrian world is actually the core business of Hermes in the beginning of its business back to long long time ago in the last century. With the invention of automobile, Hermes changed expanded its business into the world of fashion and in the recent time it is synonymous to the ultra-expensive and luxurious handbags named Birkin and Kelly. Hermes boutique at Changi Airport Terminal 1 revisits the original culture of Hermes with the horse racing concept window display as a part of this year's annual theme of the brand. However, do not expect the window becomes too serious and heavy weight. Instead, it is a witty and fun looking display with bright colors and cute properties such as the cute horse doll prancing and jumping in one of the obstacle.