Hong Kong: the facade

 

The Landmark

Hong Kong is the heaven and must-visit destination for the true shopaholics. It becomes the home for the big flagship stores of luxury fashion brands like Hermes, Chanel, or Louis Vuitton and event the fast fashion chain like H&M or Zara. Among the high skyscrapers building of office and economic centers, hotels, and residential, emerge the glamorous boutiques and stores with sparkling facades that will attract passer-by from day until night times and from the city center until the airport point.

 

Canton Road

Peking Road

 Ashley Road

Hong Kong International Airport Terminal 1

Mannequins pose

 Prada

 

Ermenegildo Zegna

 Dior

One element that is impossible not to be associated with window display is the existence of the mannequins. There are many design, type, look, color of them and can be arranged to do certain poses just standing in the middle of the properties. Prada's mannequins are acting very femininely but still elegance. Zegna's male mannequins are 'trapped' in a mirrored cage or boxes yet they still look cool but somehow too metrosexual. Talking about the size, Dior use a very tiny mannequins, can be called a doll too actually, besides her life size mannequins as usual.

Ermenegildo Zegna: Custom made

Ermenegildo Zegna custom made service is called Su Misura. This exclusive service is available at selected boutiques of this legendary Italian menswear brand. Zegna Gaysorn is one of the boutique that have this facility and it is published via window display. There is a big trunk opens up and show its content: rolls of fabrics, assorted choices of collars and cuffs, and of course sewing tools like threads, measure tape, and a scissor. Next to it, a torso mannequin is wearing a shawl made of a Zegna fabric. Unfortunately this very nice display is placed in, in my opinion, a wrong corner. It supposed to be become the center of the display or next to the main entrance.

Ermenegildo Zegna: Legacy of elements

Ermenegildo Zegna is an Italian brand famous for its classic design of men pant suits or tuxedo. The window display at this brand's boutique at Suria KLCC, Kuala Lumpur, talks about the key elements of this brand. At one of the main entrance, a galactic-round metal installation surround some Zegna products. This moving installation has a very modern design that resemblance the dynamic development of the brand. The other window is displayed with rolls of threads and fabrics all put in formation of metal sticks, showing the any phases of production process for Zegna high quality fabrics. Last but not least, the celebration of Su Misura line can be seen at a small window display where rolls of fabrics, threads, measure tape, and buttons spread out on the ground are displayed elegantly.