Hong Kong Summer Sale 2014

If you come to Hong Kong, and Macau, these days, the summer sale is still going on in almost all the branded stores spread out in the whole region. Each brand has many creative ways to promote the sale promotion in its window display. Here are some of the creative sale window display that I saw on my trip in the end of July.

 Pull & Bear - the Shoppes at Venetian Macao

 Diesel - Harbour City 

 Lane Crawford - Canton Road

 COS - Harbour City

Pull & Bear: Map of the world in 3D

 

 

Pull and Bear might be only a fast fashion label for the young at hear people, but it has a serious concept of window display that can compete with those high end fashion houses. Map of the world become the concept for this season's display. This map, however, is made of layers of wood that are carefully and excellently set to look like a 3D map. There are original-design-aeroplanes, also made of wood, flying around in the ceiling to add the spirit of travel. I hope to find another continent map from other Pull & Bear stores in Jakarta.

Pull and Bear: Fishes

Another window display that features fishes can be seen at Pull and Bear's. Neon are used to construct the fishes so that they look brighter under the dark atmosphere of the window. There are some aquarium bowls to make the imagery of water bubbles that happen under the sea.

Pull and Bear: Surfer's paradise

Surfing is the main theme for Pull and Bear window display this season. The window display at Kota Kasablanka store shows different arrangement that I never see in other stores. The first window is featuring a surfer girl riding the wafe, while the second one just simply standing with surfing board. All the properties are very colorful and unique with lego-like forms including the sun shine. Perhaps, it is what people say as surfer's paradise.

Pull & Bear: Surfers

Last February, I had already posted the Pull and Bear Spring/Summer 2013 with summer in the sea concept. This post is the section to complete the whole concept of the window. The setting is the same ocean but now there are surfing boards standing next to the mannequins. The sun is so yellow and high in the sky to give a sense of hot summer. Last but not least, ocean waves are rolling in and out to freshen up the air.

Pull and Bear: Let's go sailing

The winter wind is still blowing its snow and cold weather to some European countries and even the western part of North America. However, the look of Pull and Bear window display for 2013 is already looking so summer. The boats, the flying sea birds, and the colors used are taking us into a hot under the sun beach or sea. A striking object among the other boutiques or fashion stores.