Cartier: Winter in Paris

Have you watch the Cartier Christmas 2013 'Winter Tale' video campaign? This beautiful video about the Christmas eve fantasy where Cartier messengers and the cutie little panther visit several house in Paris to deliver the Christmas gifts. This video is now being exposed at the window display of this jewelry brand but in the more luxe feeling way. The Parisian houses are made of frosted looking plexi materials with the snowy effects on the window panes or on the roof tops. The panther is already growing mature with its fierce eye but has an elegant gesture. The most important thing is the gift that now appears in a white paper wrapped box with Cartier red seal to secure the precious contents. 

Cartier: Panther in Paris

Panther is the animal that is closely related to Cartier thanks to the success of Panthere de Cartier jewelry collection. Many Cartier marketing images or video are featuring this wild and dangerous animal in a very elegance mood. The window display of Cartier at Plaza Indonesia, for example, is now decorated with golden panthers in each space. This creature is roaring up and down in the city of Paris that appear in the form of abstract and graphic properties.

Cartier: Luxury

In the five years I am working on my window display blogs, only one or two times I took the photo of Cartier window display from Jakarta boutiques. This happened because the window did not have improvement or special arrangement and also the products displayed are not interesting enough for me. It is the opposite when I travel to Singapore. Cartier boutiques there display what best in store, the most bling - bling product they have to attract tourists. If last year I took the photo from Cartier at Takahsimaya, last week I stopped by in front of Cartier at ION Orchard. There was one small window with panther, the most famous big cat family Cartier used, in golden color 'walking around' to guard the Panthere de Cartier jewelries collection in front of it. Those diamonds encrusted jewelries are so amazing in the design, appealing, and most important the accurate detail or shape of the panther head. There were also some necklaces and bracelet from the other window that attracted me, because diamonds are not only girl's best friend.

Cartier: Black tigers

Tiger is one of wild creatures that synonymous with Cartier. This animal appears in many of this French jewelry brand's campaign images. There is also a very successful and famous collection, although it uses the brother of the tiger that is panther. The appearance of this beautiful but dangerous animal is now can be seen at the window display, too. Cartier at Plaza Indonesia decors its windows with two black tigers, might be mother tiger and her child, posing and pointing their paws. Between them, there are magical iconic Cartier red-lacquer jewelry boxes.