Pull and Bear: Surfer's paradise

Surfing is the main theme for Pull and Bear window display this season. The window display at Kota Kasablanka store shows different arrangement that I never see in other stores. The first window is featuring a surfer girl riding the wafe, while the second one just simply standing with surfing board. All the properties are very colorful and unique with lego-like forms including the sun shine. Perhaps, it is what people say as surfer's paradise.

Zara: Big mirrors

Zara window display at Kota Kasablanka store has different concept compared to other stores in Jakarta. It has a big mirror as main property in each window. Ultra minimalist look and simplicity at its best is the main atmosphere can be seen. Also, it is clearly a very excellent strategy of Zara to upgrade its image from fast-fashion brand to become a true fashion brand that has a luxe appeal.