SuperDry: First store in Thailand

One of the latest addition for shopping in Thailand is SuperDry. This trendy and young casual-fashion brand opened its first store at Siam Center, Bangkok last January. The store is located near the main entrance of the mall and has a spacious space compared to the two stores at Jakarta. There are national flags of United Kingdom and Japan at one of the display that can explain about the identity and character of this brand. This brand is coming from UK but has Japanese style graphic and design that are loud in colors and Japanese characters detail. Another interesting objects found are the birds that are made of paper using the origami technique, a Japanese art tradition of folding papers into various objects.

SuperDry: Christmas gifts

SuperDry has a very unique style of Christmas window display. Matching with its casual and vintage appeal, there is no shiny or sparkling Christmas tree or other decorations. There are only Christmas gifts that look very humble and simple. Example: mannequins wrapped in brown paper, shoe boxes bound with orange ribbons, or just hooded sweatshirt bound, again, orange ribbon. Another creative but still humble thing is the Christmas tree made of shoe boxes that stands as centerpiece in the middle of spacious window.