SuperDry has a very unique style of Christmas window display. Matching with its casual and vintage appeal, there is no shiny or sparkling Christmas tree or other decorations. There are only Christmas gifts that look very humble and simple. Example: mannequins wrapped in brown paper, shoe boxes bound with orange ribbons, or just hooded sweatshirt bound, again, orange ribbon. Another creative but still humble thing is the Christmas tree made of shoe boxes that stands as centerpiece in the middle of spacious window.